You’ve just wrapped up a major event. You’re exhausted, you’re happy — and you’re curious. What did your attendees think about your event? How about sponsors? Are they likely to support your event next year?
To keep you in mind that surveys are the most effective way to get authentic, usable feedback while your event is still fresh in their minds. It's because surveys tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it even better next time. So how do you ensure that they’re worthwhile for the respondents too?
Five to ten questions, at most. Craft questions based on the size of your event, the audience, the venue, and — of course — what areas you’re most eager for feedback on.
Ask about the overall experience first, with that question sitting on its own page. When the survey taker clicks “next,” the answer to that question is captured immediately, and that way you collect feedback even from people who don’t complete the entire survey.
NPS, Net Promoter Score, should be first on your survey. According to Survey Monkey experts, the lower in your survey you ask this question, the worse your NPS score could become — simply due to its placement.
Questions that ask survey-takers to write in their own responses are more taxing than multiple choice and are much more difficult to analyse. Open-ended questions work best for collecting more detail, identifying issues you hadn’t thought of, or understanding how your respondents think about an issue.
Kick off your survey with an easy multiple choice question that captures attendees’ overall experience. Have them rate your event on a scale of 1-10 or from excellent-to-poor.
This NPS question goes beyond asking attendees whether they enjoyed themselves or not to find out if they’d bring a plus one next time (and can reveal if there will be a next time).
It’s important to learn about attendees’ experience. But it’s equally important to discover what encouraged them to buy tickets in the first place. Was it to learn a new skill, meet like-minded people, or simply try something new?
This is an open-ended question that helps you understand what aspects of your event contributed to satisfied attendees’ experiences — and are worth repeating at future events.
This multiple choice question will give you a better sense of how effective your marketing efforts were and tell you where to target event promotions in the future.
Asking for and accepting constructive feedback is tough. But you can’t grow your event and build upon your success without discovering the not-so-great moments in the attendee experience.
Nothing is more aggravating to a survey taker than taking the time to fill out your survey, then getting denied the opportunity to speak their mind. So make sure to leave one open-ended question towards the end of your survey that allows them to be heard.
Now that you know what to ask in your event survey, don’t let this invaluable insight go unaccounted for. If you would like to know more our case studis, speak to our event experts now!
Source: Survey Questions to Ask After Your Event by Ronnie Higgins