Smartphones have more capabilities and connections to our lives, event tech is becoming more reasonably priced and targeted to individual needs, and tech that used virtual and augmented reality was on many people’s gift-giving lists this year.
Another factor shaping event tech is the coming together of companies to offer one-stop-shop experiences. Integrated services are the hot sellers this year. Marketers and sponsors are also be coming savvier and data-oriented. In this guide, we’re sharing how they all come together for the benefit of the planner and the audience.
Another hot trend is using tech to create social experiences out of what was previously alone time. Friends are watching live videos together from thousands of miles away. They’re competing with one another with reward games on live event show across continents. This has some fantastic implications for your event attendees and those who are following the excitement at home. They no longer have to be mere voyeurs but can join in.Link up people online for stronger connections:
Ø Use live 360-degree video (what many refer to as VR) to connect remote audiences. Give them the opportunity to attend an event together in order to bolster buying online-only tickets.
Ø Create content for sharing. YouTubers make a living out of commentary on videos. Their commentary becomes additional content and a way to enjoy a video or event. You can use industry influencers for play-by-play commentary on your events, creating a secondary event (and additional content)in the process.
．Develop tracks for niche interests at your event. With a virtual ticket and a paired up “host,” guests could experience inside tracks in a way much different than in prior events. They could attend meetups and the hallway track by being able to select from in-person led experiences not just watching sessions.
Clever flooring is creating some exciting opportunities for events. It’s making data collection and analysis easier than ever and something that happens (nearly) organically. Slay data collection by:
Ø Using smart mats and other unobtrusive technologies to collect data from critical areas. For example, attendees have to login your event platform with their contact (e.g. name, email, job title etc.).
Ø Employing smart mats to increase sponsorships with known traffic numbers and accurate, real-time data. No more talk about generic “great exposure” with potential sponsors. You can show them real numbers.
Ø Collecting floor traffic data and correlating it on the spot so that you can sell sponsorships for next year before sponsors leave your event. You can use fear of missing out and scarcity to sell out sponsorships in key locations while your current event is still going on.
Design a system to answer questions with chat. It’s faster for attendees and won’t tie up your staff with the same old“where is the restroom” type question. Use chat-bots for exit surveys. They are much more adept at matching questions with answers and using “if, then”pathways for more meaningful information gathering. Plus they’re fun for your audience.
Employ chat-bots to assist attendees on next steps. Voice assistants have become wildly popular because they’re easy andenjoy able to use and they act as our own personal attendant. They can remind us of engagements as well as tasks. Use chat-bots to tell attendees if their silent auction bid was trumped or what their next session is and where it’s located.
Personalization has been tops on most trends lists for a few years now but with event tech,it’s becoming even more actionable. According to Statistic, the average email open rate for a personalized message was 18.8% versus 13.1% for one that was not personalized at all. But personalization is about more than just adding someone’s name to an email. Personalize your approach to make an impression:
Ø Use activity history for personalization such as removing those who have registered already from the “reminder to register” email list.
Ø Analyze attendees’ preferences by keeping track of their click-throughs and noting which URLs drive clicks. Present content based on those interests.
Ø Alert attendees when they are in close proximity to their contacts or “want to meet” list. The dating apps do it and many event networking apps have those abilities as well.
There are a lot of marketers doing influencer marketing wrong. They understand the importance of it and how suggestions from a tribe have greater conversions but they fail to understand the importance of the approach. Propositioning a complete stranger and asking for a favor will undoubtedly yield horrendous results.
But how do you develop those relationships over time? How do you scale for it and make it worth your while? There is with tech to build valuable relationships with influencers:
Ø Look past numbers. The number of followers means very little if the said influencer can’t motivate their tribe into action. Look for a high interaction ratio, not just audience numbers.
Ø Approach the mid range of influencers. Most marketers look at the same A-listers as someone to target for their marketing efforts. While these names are well-known, they are often more difficult to approach and win over. Mid range influencers still have adequate-sized followings and you won’t have to hurdle their gatekeepers to get their attention.
Ø Look at influencers who are already among your supporters. Those are much easier sells.
Source: THE EVENT TECHNOLOGY TRENDS THAT WILL ELEVATE YOUR EVENT IN 2019